Online Networking

Technology, computers, internet - what people do hasn't changed, the tools used are merely different. We still shop, talk, and socialize. There is more as-it-happens communication, but the basics of human interaction have not changed.

The one with the most Facebook friends wins, right? Contrary to the popular belief, developing relevant online connections does take time. Can you tap your LinkedIn network when looking for a new job? How many of those connections are truly willing to assist you?

The online platforms make it easy to stay in touch with an array of people. That's only the first part of the equation - connecting. Once you want to utilize the network, you are collaborating. Instead of using online media as a placeholder to dump virtual business cards, create a network of colleagues, peers, and mentors.

When people I don't know ask to connect with me, I offer them to:

• Subscribe to my blog via RSS or email
• Post comments to my blog articles
• Provide me with the address of their own blog or other online activities, so that I can create a real connection with them

Many people have heard me speak at a luncheon or teach a workshop and they want to receive more updates about my work and resources I find interesting. Few get offended, few realize I do not play the volume game, and a number of them actually take the time to develop a connection. How? The same way I do when I want to create a connection:

• I make a comment on their blog or other forums where they participate
• I refer them to a person or a resource based on their area of expertise/interest
• I try to help them - showing them a value in our connection before I ask to be in their network

Networking takes real time and effort. If you had a punch-card with only 20 slots, who would you connect with?